33 high-intent real-estate leads in 30 days.
Intent-led Google Ads built a compact, high-quality pipeline of real-estate form submissions in a single month.
Campaign proof
The challenge
Reach high-intent property buyers and convert paid traffic into qualified form submissions inside a tight 30-day window.
Strategy
Intent-led Google Ads targeting paired with landing-page alignment and conversion tracking focused on completed form submissions.
Execution
We matched query intent to landing pages, tracked the full form funnel, and optimized toward completed submissions rather than clicks or impressions.
Results
The 30-day campaign reached 4,390 users and drove 18,042 tracked website events. Of 95 lead forms initiated, 33 were submitted, a 34.7% form completion rate. Based on the average California house price, those submissions represent an estimated ~$16.5M in potential property sales value. This is a potential-pipeline estimate, not realized revenue.
What this means
For a real-estate brand, paid search delivers a compact, high-intent pipeline fast. Value lives in qualified form submissions, not raw clicks.